The Aston Villa Foundation linked up with Helping Hand Environmental, Birmingham City County for a community action event as part of Keep Britain Tidy’s ‘GB Spring Clean’ initiative.
Young people and adults came together from Birmingham City Council Ladywood Neighbourhood office Housing and Street Scene teams, Helping Hand Environmental, Sanctuary Supported Living, Aston Parish Church Boys Brigade and Beacon Youth Club, to collect litter in the area around Villa Park, following the victory against Sheffield Wednesday the previous day.
The GB Spring Clean initiative started in 2015 with the aim of bringing together people to clean up the litter in villages, towns and cities across the country.
With local events for this year’s GB Spring Clean aiming to get 500,000 people involved, the Aston Villa Foundation and Birmingham City Council were keen to promote social responsibility and a sense of pride among young people living around Villa Park.
Guy Rippon, Head of Foundation said “This was a fantastic event, which brought young people and adults together from several organisations – all from a variety of different backgrounds.
“All of them had one thing in common, in that they wanted to be proactive in making the local area cleaner.
“It was a really good example of how a number of organisations can work together and have an impact, purely through a willingness to just get on and make things happen.
“The Aston Villa Foundation want to make community action programmes regular calendar events throughout the year, all with a view to having a positive impact on the community in and around Villa Park.”
In total the volunteers collected 43 sacks of rubbish in just 90 minutes, leaving the streets around the stadium noticeably cleaner.
Helping Hand Environmental Product Manager, Rachael Cordell supported the event along with her daughter Millie who became the campaign mascot!