The Litter Less Campaign is a joint initiative of the MARS Wrigley Company Foundation and FEE across 45 countries including England, Wales and Scotland. The project aims to engage and educate children and young people on the issues of littering and encourage them to make positive choices.
Since launching in 2011, the campaign has engaged with over 4 million students across the world, under the Litter framework of the Eco-Schools programme to achieve Green Flag status.
In 2018, Helping Hand Environmental began working in partnership with Eco-Schools England and Leicester City Council to create bespoke Litter Less campaign kits for school pupils and their teachers in support of MARS Wrigley’s Litter Less global grant fund to organising litter picking activities around each schools grounds and their local community – collectively achieving a staggering 213 bags of litter removed across Leicestershire.
In 2019, another 25 schools signed up and in 2020 a further 20 schools during the COVID-19 pandemic; collecting over 400kg of litter and designing litter awareness posters which were shared across social media.
And it wasn’t just the streets of Leicester that benefited, as some of the young people involved explained, “it would be a great idea to do this every week… students learn about how important our environment is and why we should cherish it” – Jenni, year 11, Hamilton Academy.“
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