Clean Up Britain launch Now or Never Campaign

A ground-breaking and innovative environmental behavioural change community campaign was launched today in Leamington Spa as part of Clean Up Britain’s project

The campaigning group chosen topic – it’s one most people have no clue about with hard hitting imaginary of animals being hurt or killed by litter. Litter is costing us in more ways than one, the time to act is now – 

The 12 month campaign which has its own dedicated website www.ItsNoworNever.org.uk  will be tackling litter head on, and other important, related topics – single use plastics, disposable coffee cups, fly-tipping and local businesses impact on the environment.

Clean Up Britain will be working closely with Warwick Business School Behavioural Science Group, Warwick District Council, community groups and other supporting partners to test out a variety of campaign approaches and nudges to encourage people to do the right thing.

Watch the video for further details… https://vimeo.com/265726238?ref=tw-share

Follow the campaign via the hashtags #litterkills and #cleanupbritain